aims and ambitions.

To showcase that Hellmann’s are the ‘Greatest of All Time’, this D&AD New Blood brief challenged me to create an innovative, bold, and impactful idea around how the brand can stand as the #1 amongst a thriving scene of competitors. This approach took the form of a launch campaign, considering online channels and in–person responses, in order to engage a fresh and younger Gen Z demographic.

Mayonnaise is a strange, rich, unique, and simple product with a range of versatility. This was a core focus when approaching and providing a responsive, out-of-the-box set of deliverables for the brief at hand.