Graphic design isn’t the easiest field to step into. Designers spend hours navigating typefaces that all start to look strangely related, adjusting kerning with almost meditative precision, and negotiating with colour palettes and referring to the colour theory wheel. There’s the challenge of finding a layout that truly communicates, paired with software that crashes only when you forget to save (I’m looking at you, Adobe Photoshop). And of course, client feedback remains its own creative adventure.

But that’s also what makes graphic design so powerful—so human and authentic. Every decision carries intention. Each line, shape, and space is an opportunity to communicate something real. Through design, we learn how people see, feel, and connect.

My work revolves around spotlighting social injustice and uplifting cultural and social consciousness. I want to make change—no matter how big or small. Designing with empathy, honesty, and intention allows me to connect with people and their stories in a way that feels genuine. That’s where authenticity lives—at the heart of a project, not simply layered on top. That is what my Manifesto speaks towards.

During my time at York St. John University, I was constantly surrounded by new ideas, debates, and experimentation. I immersed myself in brand identity, publication design, printmaking, and motion graphics, while witnessing the timeless discussions designers seem destined to have: Does Helvetica actually know it’s iconic, or a tad overused? Why do file names evolve through stages—from ‘final’ to ‘final_final’ to ‘final_final_COMPLETE’?

We all connect to design differently—through the brands that guide us, the posters that grab our attention, the books we hold, the interfaces we use instinctively, and the details we feel more than we consciously notice. Design exists to communicate. To express. To provide action. To make us think.

Graphic design is my foundation—my craft and my voice. I hope the work I create offers more than something to look at. I hope it offers something to feel. Something honest. Something authentic and real.