Aims and ambitions.

This enhancement project involved a strategic redesign of the brand identity for RMA – The Royal Marines Charity, the official charity of the Royal Marines. The goal was to modernise the logo and its guidelines while preserving its deep heritage and symbolic significance within the Royal Marines community. This included simplifying the original identity for clarity, versatility, and contemporary usage.

Whilst the project aimed to bring the RMA’s history and spirit to the forefront with a refreshed sense of simplicity’s strength, it also became a quiet tribute to my Grandpa — Terry. He served as a Marine in the late 1950s, and passed away in early 2024.

I also had ambitions to communicate the experiences and stories of not just serving troops or veterans, but the families and communities connected to the charity. The wreath brandmark is not just heritage – it is triumph, peace, and most of all, a connecting branch of camaraderie for all involved. A shared experience.